Your ads buy clicks. We count admissions.
Your ad platform counts form fills. Your admissions team counts intakes. Your billing counts what was collected. We follow every inquiry from its source to an admission and the money collected, inside your own systems, and tell you what an admission actually costs by channel.
An AI agency for behavioral health operators. We do not run your ads. No patient data goes to Google or Meta.
The gap
Three systems count the same family three different ways.
So the question every operator asks, what does an admission cost us on each channel, gets answered with a click report. We connect the three, inside your systems, and answer it with admissions.
One channel, followed
From the first call to the admission, then the money.
Paid search, one month. Invented numbers, shaped like a real month.
Every inquiry carries its source from the first call: which ad, which listing, which referral. Each one is followed as far as it got, then matched to what was collected by record number, never by name.
Inquiries with no recorded source are counted and shown, not spread across the channels you hoped they came from.
Three costs, never blended
One number hides the answer. Three show it.
Sample figures, invented. A blended number looks good because referrals and word of mouth cost little, and it can hide one paid channel losing money. That is why the three are always reported apart, and why a channel with fewer than five admissions is marked too few to judge.
Why they did not admit
Some of your ad problem is a phone problem.
83 inquiries that did not admit
Every inquiry that does not admit gets one reason. A call nobody answered is not fixed by spending more on ads. A run of "wrong service" usually means the ad or the page promised something the center does not offer.
The reasons tell you which team owns the fix: admissions, the person running the ads, or the website.
When to stop spending
Four signals that say pause.
- 15%Too many inquiries with no sourceAbove this share, cost per admission cannot be trusted. Fix the tracking before judging any channel.
- 90%Too few calls answered liveBelow this, paid calls are going to voicemail. More spend only buys more missed calls.
- $0Spend with no inquiriesA paid channel spending money and producing nothing is flagged in the next report.
- CeilingFully loaded cost above your limitYour finance team sets the most an admission is worth paying for. Anything above it is flagged.
These are starting settings, and your team can change them. The report flags; people decide. Pausing a channel stays with you and whoever runs your ads.
The ceiling is not ours to set. Collected revenue is not profit, so the most you can afford per admission comes from what care costs to deliver.
Patient data
Measured inside your walls. Totals only leave.
- Runs on your own files and accounts, in your environment
- Record numbers stay local; reports show totals by channel
- Nothing is sent to Google, Meta or any ad platform
- A BAA is signed first, plus a qualified service organization agreement where 42 CFR Part 2 applies
Substance use records carry a second federal rule on top of HIPAA. Your privacy lead decides what the agreements must cover and approves the setup. This is not legal advice.
Separate from running ads: we do not manage campaigns. Whoever runs yours keeps running them, and this is the scoreboard their work is judged by.
Where it stands
Built, and set up before the first ad runs.
At a five-center network
- BuiltThe measurement engine: three costs, drop reasons and pause signals, tested on invented data
- In buildSet up for the network's next center, so every inquiry carries its source from the first day
Not claimed: any real cost per admission. No real month has run through it yet, so there is nothing to report.
The cheapest time to measure admissions is before the first dollar is spent. Once a center has run ads for a year without sources recorded, that year cannot be rebuilt.
For centers already advertising, we start from this month forward and say plainly which past numbers cannot be trusted.
Measurement questions
What operators ask first.
Do you run our ads?
No. Whoever runs your ads keeps running them. This is the scoreboard their work is judged by, kept by someone who is not paid on the spend.
Do we need a CRM?
No. It works from what you already have: your ad spend by channel, a log of inquiries with their source and how far each one got, and what was collected. A spreadsheet is enough to start.
Do you send admissions back to Google or Meta?
No. Nothing is sent to Google or Meta. Patient-level records stay in your systems, and only totals by channel leave them.
What cost per admission should we aim for?
Your finance team sets that ceiling, from what care costs to deliver, not from revenue alone. Collected revenue is not profit. We report against the ceiling once it is set.
What does it cost?
A flat price, quoted once we know the scope: how many centers, channels and systems. The first 20-minute call is free.
Ask what an admission cost you last month.
If the answer comes back as clicks or form fills, book a free 20-minute call. Tell me how an inquiry is logged today, and I will tell you what it would take to count admissions instead.