PRICING · MAY 2026

Free forever
for your first
500 leads.

No credit card. No 14-day clock. Organize your leads, build your Brand OS, taste the voice. You only pay when you want AI to act — write, send, ship in your voice.

Start free See all tiers
56%of AI deployments return zero ROI (BCG)
1.25hlost daily to admin (Deloitte)
77%say AI can't replace a coach (ICF)
$5.8Bcoaching market in 2026

Three tiers.
One principle.

Coach OS FREE · EVERYONE STARTS HERE
$0 forever, no card

Organize your world.
Feel the product.

A surprisingly useful free tier. Capture leads, run your pipeline, set up your Brand OS, taste the voice. Built so you can answer one question: would I miss this if it went away?

What you get
  • 500 leads stored, captured, searchable
  • Lead capture, import, statuses, pipeline
  • Kanban + Pain views of your leads
  • Basic lead notes
  • Home dashboard
  • Basic Voice Profile / Brand OS setup
  • 1 lightweight voice import (5-10 IG posts)
  • Voice test: generic AI vs your voice
  • Fast AI · 2 generations per month
  • Sending in your voice
  • Automated drafts
Start free →

NO CREDIT CARD · YOURS FOREVER

Voice Engine
$79 / month

Turn leads into action.

The leverage layer. Where Coach OS gives you a CRM, Voice Engine gives you a voice that ships work — replies, follow-ups, content, all in your tone.

Everything in Coach OS, plus
  • Voice AI · trained on you, sends in your tone
  • Send messages in your voice
  • Draft follow-ups from lead context
  • Full voice imports: IG, LinkedIn, newsletter, calls
  • Voice Memory across all sources
  • Content generation: carousels, newsletters, LinkedIn posts
  • Carousel export
  • Saved brand styles + advanced templates
  • 500 voice replies + 100 content drafts / month
  • Priority automations
Upgrade to Voice Engine

CANCEL ANYTIME · STRIPE

Client OS
$179 / month

Run your delivery.

For coaches with paying clients who need rooms, meeting notes, and the full agent stack handling sessions, follow-up, and content rhythm.

Everything in Voice Engine, plus
  • Studio AI · premium models on the work that matters most
  • Client rooms — dedicated spaces per client
  • Session notes (Granola · Zoom · Calendly)
  • Calendly integration
  • Multi-agent stack: Mira · Atlas · Loki · Athena
  • Voice Trust — full history
  • Unlimited intake forms · custom domain
  • API access · white-label footer
  • Cohort seat — 1 per quarter
  • Payment / client management (coming)
Get Client OS

14-DAY FULL ACCESS ON SIGNUP

The principle

We don't paywall having leads.
We paywall turning them into action.

Most coach tools charge you the moment you have more than 100 contacts. That's backwards. Free should be useful enough that you actually use it. The upgrade should be obvious the moment you want to act.

FREE

"You have 37 warm leads."

→
FREE

"This lead mentioned a price concern."

→
FREE

"Import 10 IG posts to test voice."

→
FREE

"Build your Brand OS."

→
Elevate does the AI
so you stay audaciously human.
The thesis. The product. The bill.
Cost calculator

Which tier do you actually need?

Most coaches overpay because pricing pages flatter the largest tier. We did the math the other way. Move the slider. See what fits your actual volume.

Do you want AI to send messages in your voice? No
Do you have paying clients needing rooms / notes? No
Active leads in your pipeline 120
Right tier for you
Coach OS · Free
You're organizing. Free is plenty for now. Upgrade when you want AI to write and send for you.

What this does that nothing else does.

ChatGPT

Drafts that pass as you.

ChatGPT writes like ChatGPT. Coach-app writes like you — because it trains on your DMs, captions, and call transcripts. Every reply preserves your voice. Edit rate stays above 80%.

Systeme.io

Voice runs the whole stack.

Systeme.io hosts your funnel and takes payment. Coach-app sits on top — auto-replying to leads, drafting daily content, capturing voice from every interaction. We don't replace your funnel. We replace the human labor around it.

Typeform / Tally

Forms that get smarter.

Typeform captures answers. Our forms feed your voice profile, auto-draft a reply to every submission in your tone, and surface the lead in your inbox within 30 seconds. The form learns. The form replies. The form sounds like you.

Frequently asked

Questions you'd be
foolish not to ask.

What does "we paywall action, not having leads" actually mean?
+
You can store 500 leads, see their pipeline, run Kanban and Pain views, take notes, and even taste the AI voice — all free, forever. The moment you want AI to act in your voice — write follow-ups, send replies, generate content — that's when Voice Engine kicks in. Storage is free. Action is the upgrade.
Do I need a credit card to start?
+
No. Coach OS is genuinely free, forever, no card. Client OS signups get a 14-day full-access trial of the $179 stack — also no card. We collect payment at the moment you upgrade, never before.
If I downgrade, do I lose my leads or voice profile?
+
No. Your voice profile, leads, drafts, brand setup all stay. You just lose access to features above your tier. If you re-upgrade later, everything works exactly as it did. We treat your data as yours, not ours.
What's the difference between Voice Engine and Client OS?
+
Voice Engine ($79) is for coaches who want AI to write and send in their voice — replies, content, follow-ups. Client OS ($179) adds everything you need to run delivery: client rooms, session notes (Granola / Zoom / Calendly), the full multi-agent stack, and a cohort seat. Voice Engine ships content. Client OS runs the business.
How is this different from ChatGPT or Claude?
+
ChatGPT and Claude are general-purpose assistants. Coach-app is a coach-specific operating system. Same underlying AI capability, wrapped in: your voice profile, your lead pipeline, your auto-response engine, your content rhythm, and a multi-agent stack that runs the daily work. You bring the coaching. We bring the system.

Organize free.
Pay only to act.

91% of coaches now use AI. 40% feel overwhelmed by it. There's a third group nobody talks about: the coaches who use AI and still sound exactly like themselves. Join them.

Start free — no card

500 LEADS FREE FOREVER · UPGRADE WHEN YOU WANT AI TO ACT