The Offer Doc You Wrote Yesterday Is Already Outdated. Here's the Test.

Pull up the offer doc you wrote yesterday.

The one with the bullets you spent two hours on.

The one that says you "help coaches deploy AI."

Or "build custom GPTs for your business."

Or "set up your AI tool stack."

Read the bullets out loud.

Slowly.

Now answer one question.

How many of those bullets describe work that a $20-a-month tool, plus a coach who knows none of what you know, will be able to do six months from now.

Most coaches will not do this exercise.

Here is why you should do it tonight.

What Three News Stories Just Did to Your Doc

This is not theoretical. This week, three things shipped that quietly priced most of the bullets sitting in most coaches' offer docs right now.

Open the doc again.

Read the bullets one more time.

This time with the news in your head.

The Two Columns Living Inside Your Doc

Most offer docs I read have two columns of work hiding inside the same set of bullets.

Column one is what just got priced.

Column two is what nobody can ever price.

Most coaches sell from column one and pray the market does not notice.

Look at your doc.

Be honest about which column the money is sitting in.

The Three Line Exercise

This is the work for tonight.

Open the doc. Find three lines that describe what you actually deliver. Say them out loud.

Now ask each one this question.

If a competent stranger paid $20 a month for Claude inside Excel and a few good prompts, could they deliver this bullet to my client at 80% quality?

If yes, cross it out.

What is left, expanded, is your real positioning.

Here is what the doc looks like before and after the cut.

The four crossed-out lines are what your prospects can buy from Anthropic for $20 a month.

The three remaining lines are what they cannot buy anywhere else.

Three lines is enough.

Three lines is the offer.

The Pitch That Replaces the Old Doc

Stop selling the AI tool stack.

Start selling the human who knows what to do when the AI tool stack does not save them.

The pitch sounds like this.

"You can buy the prompts, the templates, the agents, the workflows. They cost $20 a month now. They will cost less in six months. Bring them. I am not here to set them up for you. I am here for the hour where you have to decide which client to fire, which offer to kill, which version of yourself to stop coaching from. The tools cannot do that. I can."

That offer is not racing to zero.

That offer is racing to scarce.

Your Move

By Friday: rewrite three lines of your offer doc.

Send those three lines to the next prospect on your list.

Not as an offer.

As a question.

"This is what I think you actually need help with. Does this land?"

If they say yes, you have a real client.

If they say no, you have data.

The version of the doc you wrote yesterday is dead.

The version you write tonight is the one that survives.